Prof. Donald M. Reimer
Keynote Lecture 3: Title: Tires, Tires, Tires Everywhere – What shall we do? An Entrepreneurial Thinking and Innovation Model |
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Donald Reimer College Professor Dept of Industrial Engineering Lawrence Technological University Southfield, Michigan, USA |
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Keynote Abstract: The challenge of engaging students in the learning process has been a topic of educators around the globe.
The opportunity to engage students through student-based and active and collaborative learning continues
to offer great promise in meeting this challenge. The creation of an exercise that engages the student
demonstrates that Problem Based Learning outcomes can be an effective approach to delivering
meaningful engineering education content. This presentation will focus on the utilization of Problem
Based Learning as a vehicle that fosters student- based learning as a key ingredient to engage the learner.
Students learn differently! The implementation of Problem Based Learning in the engineering discipline
has proven to be a viable approach to harnessing the student's curiosity and desire to explore. The Tires,
Tires, Tires Everywhere exercise relies on the collaboration of student groups to address a systemic
societal environmental problem. It further enables the student to express the solution in economic terms
while applying business model thinking. The level of learning that occurs in utilizing the project based
interactive exercises with global and societal issues is worth examining as a viable tool in engineering
education. Problem Based Learning exercises that apply to solving real-world problems appeal to
engineering students. Short Bio-Data: Donald M. Reimer is an adjunct faculty at the A. Leon Linton Department of Mechanical Engineering in College of
Engineering at Lawrence Tech in Southfield, Michigan. He coordinates the Certificate of Entrepreneurial
Engineering Skills. Mr. Reimer holds a Bachelor of Science degree in Industrial Management from Lawrence
Technological University and a Master of Arts degree in Political Science from University of Detroit/Mercy. He is
over 40 years of experience in working with closely held businesses. He has taught courses in entrepreneurship,
strategic management, corporate entrepreneurship, and innovation for engineers. Mr. Reimer has served as a
member of the Lawrence Tech Kern Campus Committee, Coordinator of the Lawrence Tech Innovation Encounter.
He is faculty Advisor of the Collegiate Entrepreneurs' Organization. Mr. Reimer served as a Kern Fellow of The
Kern Family Foundation, Co-Director of the Coleman Fellows Program, member of the National Collegiate
Entrepreneurs' Organization Faculty Advisory Council and is a member of the American Society of Engineering
Education. He has operated his own consulting company - The Small Business Strategy Group for 32 years. He
published numerous articles on small business, entrepreneurship, and strategic thinking. He has received several
awards and recognition by local, state, and federal agencies for his work in entrepreneurship and minority business
development. Mr. Reimer has served as a member of the Minority Economic Development Committee of New
Detroit. He has served as a member of the Small Business Advisory Council of the Detroit Regional Chamber of
Commerce. Mr. Reimer is a faculty advisor for the Lawrence Tech IEOM Student Chapter. Mr. Reimer is a Fellow
of the IEOM Society International. He is member of the Lawrence Tech Alumni Board of Directors and a member
of The Legends of Lawrence Tech.
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